13th January 2015

Microtex Products Limited developed the highly innovative solid fuel saving device Firemizer which has been scientifically proven to reduce solid fuel usage by up to 38% and minimize emissions from stoves or hearths by up to 72%, which in turn will give people more time to enjoy their real fire.

As the next phase of the launch program for this award-winning invention, Microtex have now built a new website with lots of useful advice and links on how to create and maintain the perfect fire, which can be accessed on www.firemizer.com. The site is devoted to home owners who want to make the most of their stove or hearth so that they can enjoy a better looking fire and optimize its performance.

The Fire Expert section of the site will give impartial and constructive advice on how to choose a stove, how to make the perfect fire and where to find a qualified installer or chimney sweep. In addition, the site will provide detailed information on Firemizer, its independent test results and the opportunity to buy this unique product direct from the manufacturer.

Annkie Cheung, the Firemizer Product Manager, commented that “when designing the site we were very keen to create a dialogue with our customers, so there is a savings calculator to help people calculate how much money they could save by using Firemizer in their own homes, as well as an opportunity to provide feedback in the reviews section and recommend the product to a friend by email or social media.”

Annkie added that “although the website is initially being launched in the UK, it is going to be adapted for the North American and European markets next year as Microtex is already selling Firemizer in the USA through our American subsidiary company and there is a huge potential for this product around the world”.

The new Firemizer innovation from Microtex Products Inc, which reduces firewood usage by up to 38% and creosote soot deposits in chimneys by up to 57%, was recognized as a Finalist in the prestigious Vesta Awards at the Hearth Patio & Barbecue Expo in Salt Lake City UT last night.

Firemizer was entered in the Hearth Accessories category of the Vesta Awards organized by Hearth & Home magazine to honor companies for their innovation in new product design and technology at the Expo.

Speaking after the Awards Ceremony, Mr Kevin Jackson, President of Microtex Products Inc, confirmed that “Microtex are very proud that our innovative Firemizer product reached the final of these prestigious industry awards against such challenging competition, particularly as this is the first time our company has attended the HPB Expo.”

Recognition in these US awards follows the product’s previous success in the UK as 2011 Regional Winner of the Shell Springboard Award for innovative and commercially viable business ideas that reduce carbon emissions. It was also a Finalist in the Environmental Sustainability category of the 2011 Lord Stafford Awards championing innovation through business and university collaboration.

Mr Jackson went on to conclude that “The HPB Expo has been an overwhelming success for Firemizer. We have attracted significant interest and secured commitments to purchase our new product from many large and small retailers throughout the US for the 2014/15 winter season.”