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NACS Exhibition Show 2015

What a great exhibition!

We attended the National Association of Chimney Sweeps (NACS) exhibition show yesterday at Stratford–upon-Avon, UK and went around all the stands speaking to all the friendly staff members about their amazing products! After speaking with the President of NACS, he believes Firemizer will be of interest to many chimney sweepers and home owners! We can definitely look into setting up a Firemizer stand next year! Watch this space!

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Red Nose Day at Firemizer HQ!

Red Nose Day

Friday 13 March 2015

As one of the UK’s biggest fundraising events across the nation, Red Nose Day brings everyone together to do something fun to raise money.

This year Microtex Products Ltd have taken part in raising money on Red Nose Day to help transform the lives of millions of people living a tough life across the UK and Africa.

All the staff members wore their red noses in aid of Comic Relief. As a company we have decided to hold a bake sale! It was a great success as we raised a total of £73! £50 of the money we raised can help provide a girl living in a Kenyan slum, to do an apprenticeship and learn new life changing skills. For the remaining money we raised, could go towards paying for water purifiers for a household in rural Kenya, providing safe drinking water for a whole month.

What a great feeling knowing we can do something fun to help change the lives of others! We are already looking forward to next year’s Red Nose Day!

Special thanks to Steph and Aicha for baking! All the baked goods were deliciously tasty!


Spring Fair Trade Show 2015

Spring Fair International held at the NEC (Birmingham, UK) is one of the main buying events for retailers. My colleague and I have recently visited the trade show and were amazed by all the products out there. Although we didn’t have a stand this year for our product, we can definitely envisage having a Firemizer stand out there in the future. We believe Firemizer will fit in well within the home sector products because after all Firemizer is a lifestyle home product for all stoves and fireplaces so… who knows what next year will bring?

All in all we had a fantastic day at the show and hopefully next year we will be exhibiting at this amazing event!

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The perfect fire creates the perfect evening!

After a long day outside, we decided to have a few drinks and quiet night in. We all gathered around the fire, telling stories and catching up. The atmosphere was warm and cosy, the fire was mesmerizing, very relaxing. After a while, and a few drinks more, a friend commented that the fire seemed to last forever and that no one had added more fuel.  I smiled and told her the secret, the secret of Firemizer! I explained how the heat was conducted across the fire to burn all the logs thoroughly by slowing the burn rate. That wasn’t all, Firemizer actually creates less ash and lowers emissions.  How amazing is that? They were astounded one heat grid can do so much…and quite frankly so was I.

The perfect fire with the perfect friends certainly created the perfect evening.

New Firemizer website will help create the perfect fire

13th January 2015

Microtex Products Limited developed the highly innovative solid fuel saving device Firemizer which has been scientifically proven to reduce solid fuel usage by up to 38% and minimize emissions from stoves or hearths by up to 72%, which in turn will give people more time to enjoy their real fire.

As the next phase of the launch program for this award-winning invention, Microtex have now built a new website with lots of useful advice and links on how to create and maintain the perfect fire, which can be accessed on The site is devoted to home owners who want to make the most of their stove or hearth so that they can enjoy a better looking fire and optimize its performance.

The Fire Expert section of the site will give impartial and constructive advice on how to choose a stove, how to make the perfect fire and where to find a qualified installer or chimney sweep. In addition, the site will provide detailed information on Firemizer, its independent test results and the opportunity to buy this unique product direct from the manufacturer.

Annkie Cheung, the Firemizer Product Manager, commented that “when designing the site we were very keen to create a dialogue with our customers, so there is a savings calculator to help people calculate how much money they could save by using Firemizer in their own homes, as well as an opportunity to provide feedback in the reviews section and recommend the product to a friend by email or social media.”

Annkie added that “although the website is initially being launched in the UK, it is going to be adapted for the North American and European markets next year as Microtex is already selling Firemizer in the USA through our American subsidiary company and there is a huge potential for this product around the world”.




Successful Christmas Jumper Day for Save the Children!

What great team spirit! What better way to raise money for charity than to wear our Festive Christmas Jumpers for Save the Children!

Being able to wear our fun and festive jumpers and donating money to help children around the world is just a great feeling! Knowing each pound donated to the charity can provide a huge benefit to the children across the world, from providing them with warm winter clothing and accessories to potentially paying for life-saving antibiotics for babies suffering with infections.

It is always never too late to make a difference and help Save the Children. To find out more information, simply visit:

The NEW and IMPROVED second generation….

Over the past three years, the original WoodMiser and CoalMiser products have been a great success, hitting the shelves all over the UK!

Microtex Products Ltd has now developed a second generation of this technology and re-branded the product as ‘Firemizer’.  This singular product can be used with both wood and coal so you now have two ways of burning solid fuel for the price of one!

What’s more, a leading testing laboratory in the USA has tested the product and confirmed that Firemizer can help to reduce wood fuel usage by as much as 38% – which can not only help customers save up to 38% of their wood fuel bills, but think about the huge saving in storage space and time spent chopping and seasoning the firewood for the winter. What a big relief that is!

Look out for this newly launched Firemizer product at local retailers near you, or if you simply can’t wait to start saving check out to place an order.

New Firemizer recognized in prestigious VESTA Awards

The new Firemizer innovation from Microtex Products Inc, which reduces firewood usage by up to 38% and creosote soot deposits in chimneys by up to 57%, was recognized as a Finalist in the prestigious Vesta Awards at the Hearth Patio & Barbecue Expo in Salt Lake City UT last night.

Firemizer was entered in the Hearth Accessories category of the Vesta Awards organized by Hearth & Home magazine to honor companies for their innovation in new product design and technology at the Expo.

Speaking after the Awards Ceremony, Mr Kevin Jackson, President of Microtex Products Inc, confirmed that “Microtex are very proud that our innovative Firemizer product reached the final of these prestigious industry awards against such challenging competition, particularly as this is the first time our company has attended the HPB Expo.”

Recognition in these US awards follows the product’s previous success in the UK as 2011 Regional Winner of the Shell Springboard Award for innovative and commercially viable business ideas that reduce carbon emissions. It was also a Finalist in the Environmental Sustainability category of the 2011 Lord Stafford Awards championing innovation through business and university collaboration.

Mr Jackson went on to conclude that “The HPB Expo has been an overwhelming success for Firemizer. We have attracted significant interest and secured commitments to purchase our new product from many large and small retailers throughout the US for the 2014/15 winter season.”


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