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Earth Hour

Earth Hour

Following on from last week’s commemorative International Day of Forests, this week we celebrate Earth Hour! Hosted by the World Wildlife Fund for Nature (WWF), the event encourages everyone to show his or her commitment to the planet. It has not fixed date other than it takes place at the end of March – this year it’s March 24th. Between the hours of 8:30 – 9:30pm, from individuals to communities to business, everyone is encouraged to turn off non-essential lights. This is to display a unified message of solidarity, a symbol of commitment in protecting preserving our beautiful planet. It is not an exercise is reducing energy however, but rather a simply gesture that highlights the fight against pollution.

Earth Hour’s History:

The event originated in 2007 when Sydney turned off all the lights of their major landmarks. The following year saw 35 countries join in, and larger companies like Google shut down their websites. Over the succeeding ten years, various TV and Radio stations have joined the cause in going ‘dark’ for the hour. Last year, 187 countries and territories took part, from New York to New Zealand; over 3,100 landmarks turned their lights off, nearly 16,000 Facebook pages donated their feed, and #EarthHour trended in 30 countries.

Do Your Part:

Doing your part is as effortless as turning off lights at home, or as involved as hosting a candlelit dinner! Get your workplace involved and go ‘dark’ for the hour, or turn off your phone, grab a bunch of friends and go enjoy a walk in the park – it’s that easy to take part and spread awareness of the cause.

It is all in the name of showing solidarity and support for the protection of our planet. Firemizer and Firebuilder are both emission-reducing, recyclable products – Firemizer helps reduce your solid fuel consumption and amount of particulates produced by your fire, and Firebuilder is completely kerosene and chemical-free, meaning your fires stay clean and green.

Keep updated over at the Earth Hour blog and post your contributions using the hashtags #EarthHour and #togetherpossible.

Still to come in 2018

Still to come in 2018! 

Now that it’s 2018, Microtex have lots of exciting things on the horizon for Firemizer and Firebuilder this year. From new offers and campaigns, to new partnerships and products, to more exhibitions and shows – there’s so much going on! 2018 is going to be Firemizer and Firebuilder’s biggest year yet.

New Website:

We saw a completely redesigned Firemizer website (courtesy of M360), so everything is optimised and revamped for the New Year. The new design includes a simpler layout, sleek design and much more content! This means that picking up a Firemizer or Firebuilder for your home has never been as straightforward or enjoyable. Try out the website and leave us your thoughts or your experiences using our products at https://www.firemizer.com/product/firemizer/. By doing this, you’ll automatically be entered in a competition that could win you a free Firemizer and Firebuilder combo!

Exhibitions and Shows:

2018 will be a bigger year for us in shows and exhibitions after such a great success at Grand Designs. We’ll be attending the Dispatch Home & Garden Show in Columbus, OH introducing Firebuilder to the U.S. this month! With the help of our partners over at Ribtec, we’re certain this show will be both educational and exciting. Back in the UK, the Firemizer team will be attending the Countryfile Live! show in August. Hosted at the beautiful Blenheim Castle, we’ll be amongst the best and most innovative products the countryside has to offer. If you’re attending either of the shows and have questions about the products (or just want to see why Firemizer and Firebuilder could be the perfect products for you), swing by and come say hi!

Finally, our partners at OPR have invited us up to Newcastle for some training in social media and website upkeep. These guys are professionals and will really help us get the most out of our online mediums to make sure you get the best content wherever you are and whatever platform you follow us on.

Stay tuned for more exciting developments and news as the year unfolds – this is only the beginning for us!

The History of Mother’s Day

Mother’s Day

We do love our Mums – it seems a bit lazy to shower them in gifts just once a year. We should be doing this every day of the year, just twice as much on Mother’s day! It doesn’t take much to put a smile on her face; make her breakfast in bed, buy some nice chocolates and flowers, let her put her feet up and relax while you do the jobs and take the load off. Maybe even put on her favourite film and get the fire on (a difficult job made much easier by Firebuilder)? Or run a nice hot bath with some lovely new salts and scrubs? Or give her something personal and hand-made, here are 36 DIY Mother’s Day Gift Ideas to get you started.

 

History of Mother’s Day

Did you know that the reason America and Britain celebrate Mother’s Day on different dates is because they’re different holidays? America celebrates ‘Mother’s Day’ on the second Sunday in May, founded by Anna Jarvis in 1908. She became the campaign to get her holiday observed by U.S. states in 1905 after he mother had died. It wasn’t until 1914 that President Woodrow Wilson officially signed a proclamation that made ‘Mother’s Day’ a national holiday. Despite being the founder of the holiday, Anna grew to the resent it due to its growing commercialisation. Hallmark began selling gifts in the 1920s and she believed gifts should be personal, handwritten instead of pre-made cards.

The U.K. technically celebrates ‘Mothering Sunday’, a Catholic and Protestant holiday held on the fourth Sunday of Lent. In the 16th Century, people would return to their mother church (usually where they were baptised) during Lent. The phrase to do this was ‘to go a-mothering’, but the day gradually evolved into a day in which domestic servants were free to visit church with their mothers – usually the only time they were free to do so. After Jarvis’s campaign in the US, Constance Penwick-Smith sought in 1914 for the holiday to be celebrated in the UK. Like Hallmark, UK vendors saw the commercial appeal and by the 1950s, the two holidays eventually merged into one.

 

Though the histories of these two holidays is different, they are celebrated quite the same – in honour of Mums everywhere.

Green Olive’s Kiln-Dried Hardwood and Olive Wood

We tried and tested Green Olive’s Kiln-Dried Hardwood and Olive Wood!  

The people over at Green Olive were lovely enough to send us some of Kiln-Dried Hardwood and Olive Wood. Paired with Firemizer and Firebuilder, we cleaned our stove, patted the ash off and got to work burning these logs!

Olive Wood Logs

After getting our stove-fire started with a Firebuilder, we threw on a few of the Olive Wood logs. As a natural, low-moisture wood untreated by chemicals, these logs were lightweight and attractive (if not slightly too big). These logs did take a while to get going, but once they were, they lasted far longer than standard logs. This may have reduced the amount of heat given off however, as our thermometer gave consistently lower readings. The flame produced by the Olive Wood was a noticeably more regal-golden colour and the smell – oh the smell! The entire house was filled with a lovely olive scent that was closer to an Italian restaurant than a wood-fire. There was no smoke or steam coming off the fire, just bright yellow flames and that delicious smell. Despite the slow start and reduced heat output, the logs burned for much longer than normal logs and (with the help of Firemizer) burned evenly and continuously.

Kiln-Dried Hardwood

The Kiln-Dried Hardwood came in much thicker, denser logs that instantly smothered the Firebuilder’s flame before it could become established. Instead, we attempt to use the top-down method of starting a fire so we could get to use the Hardwood. The top-down method is simple –

  1. Place your logs in a neat pile at the bottom, on top of the Firemizer.
  2. Put kindling on top of them, with scrunched up balls of newspaper if needed.
  3. Position your firelighter (or our Firebuilder) at the very top. The wood and kindling should resemble a tepee shape.
  4. Light the Firebuilder and let the fire establish downwards, catching on the newspaper, the kindling and then the wood.
  5. Once the fire is going, add more logs if/when necessary.

The Hardwood was far more effective for us using the top-down method, and within 30 minutes the fire was roaring. It needed minimal interference too, just the occasional handful of newspaper to prevent the flames being smothered under the logs. The flame understandably wasn’t as golden as the Olive wood, but it gave off was that familiar smell of good-wood-burning. It also didn’t give off much steam or smoke either, keeping the stove’s glass doors clean and free of soot.

Both types of wood presented their individual challenges; the Olive Wood needed that extra bit of time to become established, and the Hardwood was often too dense and heavy for standard lighting methods that just used a firelighter. However, both types certainly had their rewards for persevering – the smell of the Hardwood was wonderful, whilst the Olive Wood lasted much longer and presented a dazzling golden flame. Pick up a bag for yourself and see which best suits your stove or hearth at https://www.greenolivefirewood.co.uk/.

 

Firemizer’s round-up of 2017!

2017 is over!

As we finish the last of the turkey, now seems a perfect time to reflect on the successes of 2017. with growing purchases of Firemizer in the US market and the introduction of its sister-product Firebuilder in the UK market, homes across both continents have been enjoying their fireplaces and wood-burning stoves for cheaper and longer over the festive period.

Firemizer (a unique heat grid that is easy to use and optimises the performance of solid fuel fires and stoves) continued its strong sales in the UK market and concluded 2017 with its best month of US website sales in December. Firebuilder (an odourless and kerosene-free firelighter that doubles as kindling) enjoyed a strong introduction to the UK market. They received some glowing reviews –

Bloggers:

  • Green & beauty blogger Fifi Friendly said “Honest pants on, I was a little sceptical and set out to test their claims. Better heat, longer burn time, money-saving and easier to clean… bonus! It totally works.”
  • UK-based-attractions website What’s Good To Do described the combination of Firemizer and Firebuilder as able to produce a “warm room very quickly in half the time of my usual fires. These items are without
    Kerosene and odourless, quicker and also made of recycled material so have to recommend them.”
  • Green living Eco Fluffy Mama thought that it “actually made the fire look really pretty. It’s also made cleaning out the ash pan a much more pleasant experience.”
  • French-based Family bloggers Family Makes reported that “our son has been working over there and has certainly seen the benefit. Hhe seems to be using fewer logs, and they last longer and burn more thoroughly.”
  • Craft with Cartwright, a freelance illustrator and craftswoman, taught us how Firemizer is the perfect companion to a BBQ – “it slows down the air flow and reduces the burn rate […] giving you a longer time period to cook for, great when you are entertaining from lunch into evening.” On her BBQ essentials, health blogger Just Average Jen mentioned that Firemizer allowed her to “cook more items than normal as it was still hot so we cooked some food for the following day!”
  • Finally, videogame and tech enthusiast DadGeek said “it gave us a really decent campfire all evening and well into the night. I’d really recommend it for people who are heavy/regular users of a fire pit or barbecue. The main benefit is going to be those mid-to-long term fuel savings.”

Newspapers

Firemizer also found itself featured in national newspaper The Sun’s ‘Sun Savers’. This featured a collection of products that help to save money during the chilly November months.

Our top tips for beating the chills of November without racking up huge bills — plus find out high street deals from Sun Savers

Exhibitions

In 2017, Microtex attended its first Exhibition show – the Grand Designs Exhibition show held in Birmingham’s NEC Arena. Over the course of five (very long but rewarding) days, we had the chance to speak face-to-face with new customers and old supporters of Firemizer and Firebuilder and convey the true ingenuity of the products ourselves. We loved it; we’re even booked to exhibit at the Columbus Home & Garden Show and Countryfile Live this year!

Other Developments

The Firemizer team also participated in Movember last year, trying our hardest to grow out our moustaches in the name of changing the face of men’s health. Though our facial hair wasn’t that impressive, the £292 that we raised certainly was. Here’s to another great Movember helping a great cause!

2017 also marked the beginning of a partnership with Canadian fan and heating manufacturer Caframo. With new packaging, Firemizer is now available to buy on Amazon!

And now 2018 is upon us, Firemizer and Firebuilder are enjoying a completely refreshed website, courtesy of m360 graphic designers – the new website features a cleaner layout, updated research findings and is generally more streamlined and intuitive. This means that buying with us has never been quicker or easier! Be sure to look out for our new website launch in the coming days.

Let’s hope the future of Firemizer and Firebuilder stays bright as we tackle this year with a fire roaring in our bellies and in our hearths too.

 

 

Eco Fluffy Mama Reviews Firemizer!

Firemizer welcomes another reviewer to it’s ranks,

ECO Fluffy Mama gives her opinion on Firemizer!

ECO Fluffy Mama is British Blogger that has been nominated for and won multiple awards. If you couldn’t tell by the name, Tamsins (ECO Fluffy Mama) Blogs focus on her green lifestyle and environmentally friendly products!

Tamsin (ECO Fluffy Mama) lives in the country side and uses her open fire as her main source of heating. In our eyes this was the perfect match!

“Like with anyone, I am always looking for ways to save money. But making savings for heating is pretty difficult since there are no switching providers like you do with gas.It also gets really cold here in the winter, meaning we get through firewood pretty quick.

So when Firemizer got in touch and asked if I wanted to try out their product, of course, I bit their hand off!”

Check out the ECO Fluffy Mama website and read her full written Firemizer review

Or if you prefer you can watch her video review below!

A big thank you to Tamsin (ECO Fluffy Mama) for producing a great review
and giving her honest opinion

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