Privacy Policy

Microtex Products Limited Privacy Policy

Microtex Products Limited has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses the information gathering and dissemination practices for these websites: and

Firemizer is registered under the UK Data Protection Act 1998 with number ZA097264.

Firemizer is one of the trademarks owned by Microtex Products Limited.

Registered Office: Microtex Products Limited, Brookhill Road, Pinxton, Nottingham, NG16 6NT, England. +44 (0)1773 864200. Email:

Any information that you provide to us will be stored and processed in accordance with the Data Protection Act 1998.

We will hold and transmit your information in a safe, confidential and secure environment.

We will not sell or rent your personal information to third parties except as described under the heading “your data” below or in our Privacy Policy. If you object to your Information being transferred or used in this way please do not register.

Your Data

When becoming a new customer you agree to our terms and conditions and privacy policy. The information you provide shall be held and may be used by Firemizer and disclosed to associated companies of Firemizer for the following purposes:

– informing you about forthcoming events organized by or on behalf of Firemizer;

– telling you about products, services and offers available from Firemizer;

– operating and administering such products, services and offers;

– providing you with updates and information about Firemizer;

– helping Firemizer through analysis and assessment to better understand and develop our business, including new and innovative products and services.

Firemizer may also pass your information to credit reference and fraud prevention agencies for the purpose of verifying your identity; these agencies may keep a record of that information.

We may share your information with selected third parties including:

– Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.

– Advertisers, affiliate marketing agencies and advertising networks that require the data to select and serve relevant adverts to you and others (where you have consented to this happening).

– Analytics and search engine providers that assist us in the improvement and optimisation of our site.

– build and hosting services providers that help us to maintain the software that runs our website. They provide us with reporting statistics where required, and will serve cookies on our behalf to enable any site personalisation and sign in functionality.

– Build and hosting service providers that help us to maintain the software that runs our website. They provide us with reporting statistics where required, and will serve cookies on our behalf to enable any site personalisation and sign in functionality.

Communication between Firemizer and you may be by letter, phone, fax and/or e-mail or other electronic means. IMPORTANT: By registering with Firemizer and/or using this website you consent to Firemizer using your data in this way.


When becoming a new customer online with Firemizer or purchasing goods on line we record your Internet IP address for our records for reference to any fraudulent payment transactions.

Opting out of Email Updates from Firemizer

Firemizer will periodically send you marketing emails only if you opt-in using the sign up forms online. If you no longer wish to receive email updates from Firemizer you can unsubscribe by clicking on the link in the footer of the email or using the ‘unsubscribe from all’ link within the email preference centre accessible through the emails. Alternatively you can contact us on +44 (0)1773 864208 or email:

New Customer Forms

Our websites new customer form requires users to give us contact information (like their name, email, postal address). Contact information from this form is used to supply information about the Firemizer group to you at a later date. Users automatically opt-in to receive future mailings from us via email and post. You can change these options within your profile at a later date under “my account”.


This site has security measures in place to protect the loss, misuse, and alteration of the information under our control.

Data Quality/Access

This site gives users the following options for changing and modifying information previously provided once signed in, though the “my account” section.

Contacting the Web Site

If you have any questions about this privacy statement, the practices of this site, or your dealings with this web site, you can contact

Web beacons

Web beacons are also sometimes referred to as ‘web bugs’ and are small single pixel transparent image files. They allow website owners to know when a visitor has reached their website, and are used in conjunction with cookies to allow further website tracking to be monitored. Again, these files are not viruses, but are useful in helping us to make your web surfing experience better. If you have any more questions, please do contact us and we’ll be happy to help.

All customers who sign up for an account or makes a purchase online will automatically be included in our mailing list to be kept up to date on offers, promotions and company information. You can decide to opt out of this by clicking here or clicking on the unsubscribe button within any emails that you receive. Your credit/debit card details are not stored with us. Please note, we do not share any of your personal information with any third parties.


Please read below to find out more about the EU Cookie Law Regulations

What is a cookie?

Cookies are small files which are stored on your computer. These cookies are used to hold a small amount of data specific to you and the website you are browsing. These cookies are accessed either by the website you’re browsing or your computer. This allows the website to deliver a page tailored to you and enhance your shopping experience.

Category 1: Essential cookies

These cookies are implemented in order to enable basic functionality around a website and the use of its features such as accessing secure areas of the website.

Category 2: Website performance cookies

These cookies collect information on how you visit and interact with the website. For example: The page you visit on a regular basis. These type of cookies do not collect any user or personal information. They are only used to improve how the websites works and its functionality.

Category 3: Functionality cookies

These cookies are used to identify you so that further related information can be looked up on a server-side database. For example the first time you visit a site you may choose a username which is stored in the cookie, and then provide data such as password, name, address, preferred font size, page layout, etc. – this information would all be stored on the database using the username as a key. Subsequently when you revisit the website the server will read the cookie to find your username, and then retrieve information from the database without it having to be re-entered. We would like to reiterate that these cookies are only used to improve the website functionality & experience.

Category 4: Re-marketing cookies

These cookies are used to deliver relevant adverts to you based on your online shopping habits & experience. They are also used to limit the number of times you see an advertisement. Re-marketing cookies also measure the effectiveness of advertising campaigns. These adverts are placed by advertising networks with the website operator’s permission. Quite often advertising cookies will be linked to site functionality provided by the other organisation.

Cookie List

Cookie name Category 1: Essential cookies
locn Collecting region code and setting user region
lang Collecting language code and setting display language
RFID User reference id + verification hash collected, for the purposes of session control
SID Collects session ID for the purposes of session control


Cookie name Category 2: Website performance cookies
referid Referral data to track sites that link to platform provider
httprefer Referral data to track sites that link to platform provider
RSI Keeps last 3 keyword searches for the purpose of displaying the last 3 key words so users can quickly go back to them
Tracking tags Analytical services


Cookie name Category 3: Functionality cookies
RVI Collects list of recently viewed items for the purposes of displaying “recently viewed items” panel
vbmprods Collects list of recently viewed items for the purposes of displaying “recommended items” panel
vbmtracker Collects recommended items tracking code for the purposes of building “recommended items” data
Setview Keeps user’s preference for the product information display page.
setViewPerPage Keeps user’s preference for the number of products to view per page


Cookie Name Category 4: Re-marketing cookies
Banner advertising These adverts are designed to provide you with a selection of product driven banners based on your browsing history and shopping experience with These adverts may display products from other categories that are relevant based on your browsing history.Analytics

These websites will set various cookies which are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses their own tracking cookies and the data taken is not confidential or interchangeable.

Affiliate Window

Managing Cookies

Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this Website may not be available to you.

Please be aware that restricting or blocking some cookies on may have an effect on the functionality of the website and the features within it.

Category 1-3 Enable / Disable cookies

Please consult your documentation or online help files for specific website browsers as the method varies greatly.

Category 4 Enable / Disable cookies

Banner advertising

To find out more about the Privacy policy of Microtex Products Limited please click here. (opens in a new window – please note that we can’t be responsible for the content of external websites).

We’d like to continue to utilise re-marketing content that’s relevant to you; however, if you would like to opt out of this type of advertising permanently please follow this link. You can also opt-out via the icon displayed on the banner themselves. (See image opposite).


You may wish to visit this website to learn more about the cookies on your device set by other companies, and opt out of them if you wish. (Opens in a new window – please note that we are not responsible for the content of external websites.)

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