Month: January 2018

2017 as one of the hottest years on record

According to a new climate change report from the United Nations, UK Met Office and NASA, 2017 was the second hottest year on record – even without the added influence of El Niño.

What is El Niño?

The past three years have been dubbed the ‘hottest on record’ since first recorded in the 19th century. However unlike 2015 and 2016, last year was the only to not feature natural warming phenomenon El Niño. El Niño is caused by the cycle of warm and cold temperatures in the Pacific Ocean and raises the global surface temperature. 2016 still remains the hottest by 0.1°C, but 2015 clocks in just shy of 2017’s global average surface temperature. Comparatively, 2017’s global surface temperature was 0.5°C higher than 1998 and is overall 1°C hotter than the pre-industrial era (1850-1900).

2017 saw more frequent natural disasters, particularly in America, with two category 4 hurricanes and forest fires raging across California. Floods hit Asia, earthquakes devastated the Middle East and the effects of Hurricane Maria are still affecting Puerto Rico.

What about CO2 and air quality?

WMO secretary-general Petteri Taalas explained that “seventeen of the 18 warmest years on record have all been during this century, and the degree of warming during the past three years has been exceptional.”

According to the National Oceanic and Atmospheric Administration, carbon dioxide levels currently rest at 405 points to a million.

This proves that human-produced carbon emissions are now outpacing the biggest naturally occurring contributor to the planet’s climate. With large areas of poor air quality, it is more important than ever to ensure the fire you’re burning is as clean as possible. Firemizer reduces air particulates by 72% and helps solid fuel to last up to 38% longer, meaning you can do your bit to reduce emissions and help preserve everyone’s home.

Sources:

How-to use Firemizer & Firebuilder

Instructions for how-to use Firemizer & Firebuilder together:

Unsure of how-to get the most out of your Firemizer and Firebuilder? Follow these easy steps:

  • Place your Firemizer on the base or grate of your fire
  • Place one Firebuilder flat on the grate (tip: it easily snaps into two for smaller grates or stoves)
  • Light under the edge of the Firebuilder
  • Allow the Firebuilder to ignite through it’s unique draught technology and wait for the flames to become established
  • Add fuel, just sit back and enjoy a beautiful fire that lasts even longer.

Alternatively you can watch the video below to achieve a better understanding!

Firemizers round-up of 2017!

2017 is over!

Now we find ourselves finishing off the last of the leftover turkey sandwiches in the early days of 2018, now seems a perfect time to reflect on the successes that Microtex Products have had over the past year – with growing purchases of Firemizer in the US market and the introduction of its sister-product Firebuilder in the UK market, homes across both continents have been enjoying their fireplaces and wood-burning stoves for cheaper and longer over the festive period.

Bloggers

Firemizer (a unique heat grid that is easy to use and optimises the performance of solid fuel fires and stoves) continued its strong sales in the UK market and concluded 2017 with its best month of US website sales in December, whilst Firebuilder (an odourless and kerosene-free firelighter that doubles as kindling) enjoyed a strong introduction to the UK market. Both were featured on multiple blogs with glowing reviews –

  • Green & beauty blogger Fifi Friendly said “Honest pants on, I was a little sceptical and set out to test their claims […] Better heat, longer burn time, money-saving and easier to clean… bonus! It totally works.”
  • UK-based-attractions website What’s Good To Do described the combination of Firemizer and Firebuilder as able to produce a “warm room very quickly in half the time of my usual fires […] these items are without
    Kerosene and odourless, quicker and also made of recycled material so have to recommend them.”
  • Green living Eco Fluffy Mama thought that it “actually made the fire look really pretty […] it’s also made cleaning out the ash pan a much more pleasant experience.”
  • French-based Family bloggers Family Makes reported that “our son has been working over there and has certainly seen the benefit […] he seems to be using fewer logs, and they last longer and burn more thoroughly.”
  • Craft with Cartwright, a freelance illustrator and craftswoman, taught us how Firemizer is the perfect companion to a BBQ – “it slows down the air flow and reduces the burn rate […] giving you a longer time period to cook for, great when you are entertaining from lunch into evening.” On her BBQ essentials, health blogger Just Average Jen mentioned that Firemizer allowed her to “cook more items than normal as it was still hot so
    we cooked some food for the following day!”
  • Finally, videogame and tech enthusiast DadGeek said “it gave us a really decent campfire all evening and well into the night […] I’d really recommend it for people who are heavy/regular users of a fire pit or barbecue as the main benefit is going to be those mid-to-long term fuel savings.”

Newspapers

Firemizer also found itself featured in national newspaper The Sun’s ‘Sun Savers’, a collection of products that help to save money during the chilly November months.

Our top tips for beating the chills of November without racking up huge bills — plus find out high street deals from Sun Savers

Exhibitions

In 2017, Microtex attended its first Exhibition show – the Grand Designs Exhibition show held in Birmingham’s NEC Arena, hosted by Kevin McCloud. Over the course of five (very long but rewarding) days, we had the chance to speak face-to-face with new customers and old supporters of Firemizer and Firebuilder and convey the true ingenuity of the products ourselves. We enjoyed doing the show so much; we’ve booked ourselves in to exhibit at the Columbus Home & Garden Show in Ohio this February and Countryfile Live at Blenheim Castle in August!

Other Developments

The Firemizer team also participated in Movember last year, trying our hardest to grow out our moustaches in the name of changing the face of men’s health. Though it could be argued that our facial hair wasn’t that impressive, the £292 that we raised for the charity certainly was – here’s to another great Movember helping a great cause!

2017 also marked the beginning of a partnership with Canadian fan and heating manufacturer Caframo, meaning Firemizer will be distributed in Canada in its new French/English packaging and is available to buy on Amazon!

And now 2018 is upon us, Firemizer and Firebuilder are enjoying a completely refreshed website, courtesy of m360 graphic designers – the new website features a cleaner layout, updated research findings and is generally more streamlined and intuitive. This means that buying with us has never been quicker or easier, so be sure to look out for our new website launch in the coming days.

Let’s hope the future of Firemizer and Firebuilder stays bright as we tackle this year with a fire roaring in our bellies and in our hearths too.

 

 

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