Category: News

BBC Countryfile Live!

This past weekend Countryfile Live returned to Woodstock for the third successive year, celebrating their 30th anniversary and hosted ‘world’s biggest country fair’.

While it was The BBC’s third event, it was our first and the crowds didn’t disappoint! Even with rising temperatures, the family-friendly atmosphere enticed an estimated 120,000 people over the four days.

With activities and attractions ranging from canoeing to driving experiences and exhibitors selling their goods. A few favourites from the event were;

The STIHL Timber sports, situated not too far away the timber championships had begun and we heard more than we saw, the delightful tones of chainsaws accompanied by a classic rock soundtrack and the notable phrase ‘stand to your timber’.

Secondly, the wildlife zone, a pop-up nature reserve with beehives, butterflies and bird nests. Across from this, there were volunteers handing out paper butterflies for people to write what they can do to help the environment. Once you’d written one, you were given a pack of butterfly-friendly flower seeds. Finally the shopping village, we couldn’t resist exploring what treats were on offer and we were spoilt for choice, car merchandise, delicious food and Knick Knacks.

Over the weekend temperatures rose to 29 degrees, this normally wouldn’t bode well for selling a fire product, however, this didn’t stop us! Stood in our black gazebo armed with dragon stickers, leaflets and buckets of knowledge, we were ready!

It was great to speak to curious and some sceptical customers about the simplicity of firemizer, encouraging them to think about their fire appliances.

Around the grounds of Blenheim Palace, were stages with an assortment of entertainment and live music, including a variety of brass bands playing musical show tunes and modern classics, spreading feel-good vibes all across the event.

If you’ve already started planning to visit next year, we might see you there!

Earth Hour

Earth Hour

Following on from last week’s commemorative International Day of Forests, this week we celebrate Earth Hour! Hosted by the World Wildlife Fund for Nature (WWF), the event encourages everyone to show his or her commitment to the planet. It has not fixed date other than it takes place at the end of March – this year it’s March 24th. Between the hours of 8:30 – 9:30pm, from individuals to communities to business, everyone is encouraged to turn off non-essential lights. This is to display a unified message of solidarity, a symbol of commitment in protecting preserving our beautiful planet. It is not an exercise is reducing energy however, but rather a simply gesture that highlights the fight against pollution.

Earth Hour’s History:

The event originated in 2007 when Sydney turned off all the lights of their major landmarks. The following year saw 35 countries join in, and larger companies like Google shut down their websites. Over the succeeding ten years, various TV and Radio stations have joined the cause in going ‘dark’ for the hour. Last year, 187 countries and territories took part, from New York to New Zealand; over 3,100 landmarks turned their lights off, nearly 16,000 Facebook pages donated their feed, and #EarthHour trended in 30 countries.

Do Your Part:

Doing your part is as effortless as turning off lights at home, or as involved as hosting a candlelit dinner! Get your workplace involved and go ‘dark’ for the hour, or turn off your phone, grab a bunch of friends and go enjoy a walk in the park – it’s that easy to take part and spread awareness of the cause.

It is all in the name of showing solidarity and support for the protection of our planet. Firemizer and Firebuilder are both emission-reducing, recyclable products – Firemizer helps reduce your solid fuel consumption and amount of particulates produced by your fire, and Firebuilder is completely kerosene and chemical-free, meaning your fires stay clean and green.

Keep updated over at the Earth Hour blog and post your contributions using the hashtags #EarthHour and #togetherpossible.

International Day of Forests 2018

International Day of Forests 2018

The United Nations proclaim that the International Day of Forests will take place on 21st of March 2018. The purpose of this day is to highlight all the wonderful things that trees and forests provide for our planet, and raise awareness of what we can do to help protect and preserve them. Whether it’s on a local, national or international level, the aim is to participate in projects benefitting our fantastic greenery. This could be a small photo competition, art exhibition showcasing natural imagery, or mass tree-planting across communities; everything helps.

Each year, the Collaborative Partnership on Forests designates a particular theme or area to focus on with regards to sustainability. This year, the theme is Sustainable Cities, placing emphasis on the unprecedented urbanisation of the 21st century and subsequent pollution. With the implementation of inner-city parks and forests, we can reduce the vast levels of carbon emissions and pollution for the some 6 billion people living there.

 

The key messages for the International Day of Forests are simple. They are:

  • Trees store carbon, which helps with the reduction of climate change (particularly in areas of high-pollution like cities).
  • Trees and forests improve the local climate, reducing energy needed for heating by between 20%-50%.
  • The placement of trees within cities reduces air temperature by up to 8°C, further reducing energy used on air-conditioning. Trees also act as air filters, removing harmful particulates and pollutants.
  • They produce fruits, nuts, leaves and insects which are used in food and medicines, providing a source of income. Trees and forests also make for perfect animal habitats, keeping the ecosystem stable and helping to maintain biodiversity.
  • Wood from these urban landscapes can be later purposed as fuel, providing a source of renewable energy. This is important as it takes reliance off the burning and consumption of harmful fossil fuels.
  • Also, forests help to filter and regulate water systems and, by storing water in branches and soil, can prevent flooding.
  • The planting and maintaining of forests generates jobs and tourism within green economies, and encourages active and healthy lifestyles that results in better mental health, more sociability and stronger immunity to disease.

Furthermore, the benefits of increased greenery are continuous, and there are lots of parts we can play in the protection of our trees and forests. Do you bit for the planet – plant a tree in your garden, donate to your local park, or perhaps use sustainable, locally-sourced wood as your main heat source, helping it last up to 38% longer (and reducing harmful particulates by 72%) by purchasing a Firemizer today.

Follow the latest news and information over at the International Day of Forests 2018.

Still to come in 2018

Still to come in 2018! 

Now that it’s 2018, Microtex have lots of exciting things on the horizon for Firemizer and Firebuilder this year. From new offers and campaigns, to new partnerships and products, to more exhibitions and shows – there’s so much going on! 2018 is going to be Firemizer and Firebuilder’s biggest year yet.

New Website:

We saw a completely redesigned Firemizer website (courtesy of M360), so everything is optimised and revamped for the New Year. The new design includes a simpler layout, sleek design and much more content! This means that picking up a Firemizer or Firebuilder for your home has never been as straightforward or enjoyable. Try out the website and leave us your thoughts or your experiences using our products at https://www.firemizer.com/product/firemizer/. By doing this, you’ll automatically be entered in a competition that could win you a free Firemizer and Firebuilder combo!

Exhibitions and Shows:

2018 will be a bigger year for us in shows and exhibitions after such a great success at Grand Designs. We’ll be attending the Dispatch Home & Garden Show in Columbus, OH introducing Firebuilder to the U.S. this month! With the help of our partners over at Ribtec, we’re certain this show will be both educational and exciting. Back in the UK, the Firemizer team will be attending the Countryfile Live! show in August. Hosted at the beautiful Blenheim Castle, we’ll be amongst the best and most innovative products the countryside has to offer. If you’re attending either of the shows and have questions about the products (or just want to see why Firemizer and Firebuilder could be the perfect products for you), swing by and come say hi!

Finally, our partners at OPR have invited us up to Newcastle for some training in social media and website upkeep. These guys are professionals and will really help us get the most out of our online mediums to make sure you get the best content wherever you are and whatever platform you follow us on.

Stay tuned for more exciting developments and news as the year unfolds – this is only the beginning for us!

Pollution

The Dangers of Pollution:

As of the 21st century, growing levels of pollution have contributed to 6.5 million deaths per year. Air pollution in particular (the release of pollutants into the air) causes skin and lung irritation and lasting blood disorders. Dioxins, lead and mercury pollutants can also cause significant damage to the immune, reproductive and central nervous systems.

The origin of these pollutants ranges from wildfires to the release of industrial chemicals to burning fossil fuels resulting in harmful smog, radiation, increased pollen production and the extreme weather. However, the most destructive consequence of pollution is the rising of global surface temperatures – this causes sea levels to rise and the transmission of infectious diseases far more probable. Cities of dangerously high pollution levels are no longer limited to industrial powerhouses like New Delhi and Beijing; London and Los Angeles are rapidly catching up. As the ‘State of the Air’ Association reported in 2017, 125 million Americans lived in counties of elevated particle pollution. Escalated surface temperatures could be one of the prime contributors of the devastating natural disasters that hit America in 2017.

Combating pollution doesn’t have to start on a global scale – we can start it ourselves at home. It can be as simple as cycling to work, or recycling waste goods and generating electricity via solar panels. Buying locally-sourced food and products also reduces the levels of fossil fuels needed in transportation, so it also pays to shop with small businesses too.

Wood-Burning Pollution:

The process of burning wood and coal also contributes to higher levels of air pollutants within our homes. London Mayor Sadiq Khan and Environmental Secretary Michael Gove have both expressed disdain towards the 1.5 million wood stoves already fitted in Britain (with a further 200,000 sold every year). Gove shows an interest in the banning of house coal and unseasoned wood, despite smokeless alternatives being considerably more expensive.

In 2015, 40% of the UK’s particulates originated from domestic stoves and fireplaces, double what was produced by diesel cars. Khan has outlined his ideas for awarding local governments the authority to fine those in high pollution areas who continue to use wood or coal as their primary heating source. Firemizer has backing from Nottingham and Cambridge Universities who have independently tested and confirmed the product’s claims of conserving solid fuel resources whilst improving heat output.

Omni-Test Laboratories in Oregon also concluded that it reduces pollutants (produced by burning wood and coal) by up to 72%. This means that Firemizer can not only help you save up to a third of your wood or coal costs (meaning less solid fuel used overall and less fossil fuel used on transportation if sourced locally), but also it can significantly reduce the harmful pollutants released into your home and potentially prevent those in high-emission areas from receiving fines.

More reading on the dangers of pollution:

 

Natural Resources Defence Council

USA Today

The Times

2017 as one of the hottest years on record

According to a new climate change report from the United Nations, UK Met Office and NASA, 2017 was the second hottest year on record – even without the added influence of El Niño.

What is El Niño?

The past three years have been dubbed the ‘hottest on record’ since first recorded in the 19th century. However unlike 2015 and 2016, last year was the only to not feature natural warming phenomenon El Niño. El Niño is caused by the cycle of warm and cold temperatures in the Pacific Ocean and raises the global surface temperature. 2016 still remains the hottest by 0.1°C, but 2015 clocks in just shy of 2017’s global average surface temperature. Comparatively, 2017’s global surface temperature was 0.5°C higher than 1998 and is overall 1°C hotter than the pre-industrial era (1850-1900).

2017 saw more frequent natural disasters, particularly in America, with two category 4 hurricanes and forest fires raging across California. Floods hit Asia, earthquakes devastated the Middle East and the effects of Hurricane Maria are still affecting Puerto Rico.

What about CO2 and air quality?

WMO secretary-general Petteri Taalas explained that “seventeen of the 18 warmest years on record have all been during this century, and the degree of warming during the past three years has been exceptional.”

According to the National Oceanic and Atmospheric Administration, carbon dioxide levels currently rest at 405 points to a million.

This proves that human-produced carbon emissions are now outpacing the biggest naturally occurring contributor to the planet’s climate. With large areas of poor air quality, it is more important than ever to ensure the fire you’re burning is as clean as possible. Firemizer reduces air particulates by 72% and helps solid fuel to last up to 38% longer, meaning you can do your bit to reduce emissions and help preserve everyone’s home.

Sources:

Firemizer’s round-up of 2017!

2017 is over!

As we finish the last of the turkey, now seems a perfect time to reflect on the successes of 2017. with growing purchases of Firemizer in the US market and the introduction of its sister-product Firebuilder in the UK market, homes across both continents have been enjoying their fireplaces and wood-burning stoves for cheaper and longer over the festive period.

Firemizer (a unique heat grid that is easy to use and optimises the performance of solid fuel fires and stoves) continued its strong sales in the UK market and concluded 2017 with its best month of US website sales in December. Firebuilder (an odourless and kerosene-free firelighter that doubles as kindling) enjoyed a strong introduction to the UK market. They received some glowing reviews –

Bloggers:

  • Green & beauty blogger Fifi Friendly said “Honest pants on, I was a little sceptical and set out to test their claims. Better heat, longer burn time, money-saving and easier to clean… bonus! It totally works.”
  • UK-based-attractions website What’s Good To Do described the combination of Firemizer and Firebuilder as able to produce a “warm room very quickly in half the time of my usual fires. These items are without
    Kerosene and odourless, quicker and also made of recycled material so have to recommend them.”
  • Green living Eco Fluffy Mama thought that it “actually made the fire look really pretty. It’s also made cleaning out the ash pan a much more pleasant experience.”
  • French-based Family bloggers Family Makes reported that “our son has been working over there and has certainly seen the benefit. Hhe seems to be using fewer logs, and they last longer and burn more thoroughly.”
  • Craft with Cartwright, a freelance illustrator and craftswoman, taught us how Firemizer is the perfect companion to a BBQ – “it slows down the air flow and reduces the burn rate […] giving you a longer time period to cook for, great when you are entertaining from lunch into evening.” On her BBQ essentials, health blogger Just Average Jen mentioned that Firemizer allowed her to “cook more items than normal as it was still hot so we cooked some food for the following day!”
  • Finally, videogame and tech enthusiast DadGeek said “it gave us a really decent campfire all evening and well into the night. I’d really recommend it for people who are heavy/regular users of a fire pit or barbecue. The main benefit is going to be those mid-to-long term fuel savings.”

Newspapers

Firemizer also found itself featured in national newspaper The Sun’s ‘Sun Savers’. This featured a collection of products that help to save money during the chilly November months.

Our top tips for beating the chills of November without racking up huge bills — plus find out high street deals from Sun Savers

Exhibitions

In 2017, Microtex attended its first Exhibition show – the Grand Designs Exhibition show held in Birmingham’s NEC Arena. Over the course of five (very long but rewarding) days, we had the chance to speak face-to-face with new customers and old supporters of Firemizer and Firebuilder and convey the true ingenuity of the products ourselves. We loved it; we’re even booked to exhibit at the Columbus Home & Garden Show and Countryfile Live this year!

Other Developments

The Firemizer team also participated in Movember last year, trying our hardest to grow out our moustaches in the name of changing the face of men’s health. Though our facial hair wasn’t that impressive, the £292 that we raised certainly was. Here’s to another great Movember helping a great cause!

2017 also marked the beginning of a partnership with Canadian fan and heating manufacturer Caframo. With new packaging, Firemizer is now available to buy on Amazon!

And now 2018 is upon us, Firemizer and Firebuilder are enjoying a completely refreshed website, courtesy of m360 graphic designers – the new website features a cleaner layout, updated research findings and is generally more streamlined and intuitive. This means that buying with us has never been quicker or easier! Be sure to look out for our new website launch in the coming days.

Let’s hope the future of Firemizer and Firebuilder stays bright as we tackle this year with a fire roaring in our bellies and in our hearths too.

 

 

Firebuilder – everything you need to know about the all-in-one fire lighter!


Firebuilder is the most effortless and efficient way to start the perfect fire in your barbecue, chiminea or fireplace. The genius of this fire lighter truly lies in its simplicity! Made of 100% recycled cardboard, the unique draught technology of Firebuilder ensures that the airflow of the fire produces a fuller flame and faster heat production without the need for any extra kindling or the intrusion of chemicals like kerosene. This means it’s odourless and great to cook with, safety-conscious and environmentally friendly!

Using Firebuilder couldn’t be easier – here’s a step-by-step guide:

  1. Simply place one grid flat on your grate or stove (or snap the grid into two for smaller models).
  2. Ignite the corner and the let the unique design do the work until the fire has become established.
  3. Finally add your fuel (with sister-product Firemizer if you want your fire to last over a third longer). The whole of grid is consumed during its lifespan, which means there’s no mess to clean up afterwards either.

Firebuilder is also the perfect companion to any outdoor enthusiast. It requires no extra kindling and one pack can potentially make up to 10 fires faster than any comparable product. Extensive product research and testing has proven that whilst other market firelighters can take up to 42 minutes to achieve 1kw of heat, Firebuilder takes a mere 27 minutes. Starting campfires, barbeques or chimineas has never been as quick, clean or easy!

Whether it’s for cooking up a meal in the great outdoors, or starting the fireplace to warm the family home, Firebuilder makes the process of starting the perfect fire quicker, cleaner, and much easier. Don’t find yourself without one whatever the weather this season!

America Recycles Day

America Recycles Day:

On Wednesday, the Environmental Protection Agency recognized the nation’s advancement towards creating a cleaner, brighter and more sustainable future with regards to recycling. EPA emphasized the positive impact that this attitude has had towards employment, the economy and most importantly, the environment. Instead of generating a collective groan like a recycled joke would receive, recycling waste products actually reduces the space needed in landfills and amounts of harmful gases created by incinerators. This leaves the country’s landscape unharmed whilst also aiding the economy through the creation of jobs within the recycling industry.

Firemizer fits as comfortably into this celebration as comfortably as it fits beneath any solid fuel fire or stove. With cardboard packaging and zero product waste left behind, it is the perfect companion product to this holiday. By slowing the airflow and allowing the fire to conduct more evenly, Firemizer increases the lifespan of the fire by over a third whilst reducing excess creosote tars by 57% and air particulates by 72%.

 

Firebuilder is a kerosene-free, 100% recycled-cardboard fire-starter that doubles as kindling. When used with sister-product Firemizer, getting the most out of your fire or stove has never been easier. This means a warm evening by the fire is made even warmer with the knowledge that you’re saving the planet (as well as money).

There are plenty of other ways to help out the environment and reduce your carbon footprint.

For example;

  • Using energy-efficient light bulbs is another bright idea to save money on energy bills
  • Double-sided printing can cut down on paper consumption
  • Using leftover coffee grounds (or the excess stove ash) as compost can help if your garden needs a boost.

Celebrate America Recycles Day by doing your part in keeping the planet clean and green!

Firemizer & The Peoples Friend Magazine

A Man’s Best friend!

Peoples Friend August

The People’s Friend is a well-rounded magazine, featuring everything from the latest trends to book reviews and short stories.

Check out the August edition here!

You may have also spotted Firemizer if you’ve already subscribed to The People’s Friend!

Last month Firemizer had a great opportunity to feature in the magazine, therefore allowing the readers of the magazine to discover more about us and the money saving capability of Firemizer.

Subscribe now!

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